Terms of Service

Version 1.1 · Effective 30 September 2026

These terms are an agreement between ALDER & CO. AI PTY LTD (ACN 702 027 067, ABN 72 702 027 067), which trades as "Alder Intelligence" ("Alder", "we", "us"), and the business that signs up ("you"). You accept them for your business by ticking the box when you sign up.

1. The service

Alder analyses your sales data to show which customers are likely to stop buying, what they are worth, how they group together and what to send them, and helps you write and send emails and text messages to them.

2. Your account

You must be at least 18 and have authority to agree to these terms for your business.
You are responsible for everyone you invite to your account and what they do in it.
Keep sign-in details private. Every user must use two-step verification.
Tell us straight away at info@aldernco.ai (subject "ATTN: Security") if you think your account has been accessed without permission.

3. Fees and payment

Your plan, price and limits (for example messages per month) are shown when you subscribe and in Settings → Billing.
Subscriptions are billed monthly in advance through Stripe.
GST. Prices exclude GST unless stated. Where GST applies, we add it and show the total before you pay. We send a tax invoice for every payment.
Free trials. If your plan starts with a free trial, we will email you 3 days before it ends. When it ends, your paid plan starts automatically and we charge your card, unless you have cancelled in Settings → Billing.
If a payment fails, we will email you and retry for 14 days. If it is still unpaid, sending and AI features pause until it is paid. You can still sign in and export your data.
Price changes. We may change our prices or plan limits by emailing your account owner at least 30 days before. The change starts from your first billing period after the 30 days. If you do not want to continue, you can cancel before then and you will not pay the new price.

4. Cancelling, pausing and ending

You can cancel at any time in Settings → Billing. Your subscription runs until the end of the period you have paid for. We do not refund part periods, except where the law requires or these terms say so.
Pausing your account. We may pause sending, or pause your account, if we reasonably believe you are breaching section 6 or 8, your account has been compromised, or the law requires it. We will tell you why straight away, pause only what we need to, and restart as soon as the problem is fixed. Pausing does not stop you exporting your data.
If you breach these terms. We may end your account if you seriously breach these terms and do not fix it within 14 days of us telling you. We may end it straight away if we reasonably believe the breach puts other people or Alder's systems at risk.
If we stop providing Alder. We may stop providing Alder to you for any other reason by giving you at least 60 days' notice by email. We will refund any fees you have paid for the time after it ends, and you can export your data as set out in section 5.

5. Your data

You own your data. You give us permission to use it to provide, secure and support Alder for you, to follow the law, and to create de-identified, combined statistics that cannot identify you or any person, which we use to improve Alder. We do not use your data for anything else, and we never use your customers' information to market to them ourselves.
You are responsible for having the right to upload your data.
Getting your data out. You can export your data in CSV at any time while your account is open, including while it is paused. When your account closes, for any reason, we keep your data for 30 days so you can reopen your account or ask us for an export. We then delete it, except records the law requires us to keep. Deleted data disappears from our backups within a further 7 days. If you ask, we will confirm in writing when deletion is complete.
Health information. Do not upload health information about your customers unless we have first agreed in writing how it will be handled. Health information is anything that shows or suggests a person's health, a condition, or health products or services they have used. This includes medicine names, and it also includes product categories that reveal a condition, such as "diabetes care" or "pregnancy tests". If you are in a health-related business, use broad categories that do not reveal a condition (for example "vitamins", "skincare", "first aid"), or talk to us first. You must not use health information to choose who receives marketing unless each person has clearly agreed to that.
Connected accounts. When you connect Shopify, Stripe or Google Sheets, their terms also apply to how you use them. We only read what we need.

5A. Your customers' information

You are in charge of it. We handle your customers' personal information only to provide Alder to you, on your instructions, and as our Privacy Policy describes. We do not use it for our own purposes (except the de-identified statistics in section 5) and we never sell it.
Your promises. You promise that you collected the information lawfully; that you have told your customers (for example in your privacy policy) that you use service providers like us to analyse it and send messages, and that some of it is processed in the United States (for email and text sending, and AI writing); and that you have any consent the law requires, including consent to marketing.
Our promises. We will keep it secure, limit who at Alder can see it, make sure our service providers protect it to the standard of the Australian Privacy Principles, and help you respond when a customer asks to see, correct or delete their information.
Data breaches. If we become aware of a breach involving your customers' information, we will tell you within 72 hours and give you what we know. We will work with you to assess it within the 30 days the law allows. Unless we agree otherwise, you will notify your customers and the Office of the Australian Information Commissioner (OAIC) if the law requires it, and we will help. If you cannot, we will notify.
Our service providers. Our current providers are listed in our Privacy Policy. We will email account owners at least 30 days before we add a provider that will hold your customers' information, or before we move it to a new country. If you object, you can cancel and we will refund any fees you have paid for the time after the change.

6. Sending messages

You must only send marketing to people who have agreed to receive it, and follow the Spam Act 2003 and any other law that applies to you.
Every message must show your business's name and a way to contact you. Alder adds these from your settings, and you must keep them accurate.
Keep records of how and when each person agreed to receive marketing. If there is a complaint, you must be able to show it. Alder records the consent status you give us, but it cannot prove the consent itself.
Alder blocks messages to people who have not agreed or have unsubscribed, and honours unsubscribe requests automatically. If someone unsubscribes another way, such as by replying or calling you, record it in Alder within 5 business days.
You must not use Alder to advertise prescription-only medicines to the public, or pharmacist-only medicines unless the law allows it. Any advertising of health products must follow the Therapeutic Goods Advertising Code. You must also follow any other rules your industry sets.

7. AI-written content

Alder can use AI to draft text and images. You are responsible for reviewing anything before it is sent. AI can make mistakes, so check names, offers and claims.
Predictions (such as who may stop buying) are estimates, not guarantees.
Any rights we have in text and images Alder generates for you belong to you. AI-generated content may not be protected by copyright, and it could look like material that already exists, so check it before you use it. Do not ask Alder to copy another brand or to show a real person.

8. What you must not do

Do not use Alder to break the law, send spam, upload data you have no right to, try to access another business's data, interfere with the service, or copy, reverse-engineer or resell it, except as the law allows.

9. Our commitments

We will provide Alder with reasonable care and skill, and keep it secure as described on our security page.
We aim to keep Alder available but do not guarantee it will always be available or error-free. We will try to give notice of planned maintenance.

10. Intellectual property

Alder, its software and its content belong to us. You own your data and the messages you send. If you send us ideas or feedback, we can use them freely.

11. Confidentiality

Each of us will keep the other's confidential information private and use it only for this agreement. This does not apply to information that is public (other than through a breach), or that we already had or developed separately. Either of us may share it with our advisers and service providers who need it and keep it confidential, or where the law or a regulator requires it.

12. Liability

Your legal rights. Nothing in these terms removes rights you have under the Australian Consumer Law that cannot be excluded. Where the law lets us, if we fail to meet a consumer guarantee, our responsibility is limited to providing the service again or paying the cost of having it provided again.
Losses neither of us is responsible for. As far as the law allows, neither of us is liable to the other for loss of profit, revenue, business opportunity or goodwill, or for loss that was not a reasonably foreseeable result of the breach. We are not liable for loss of data you could have exported, except where we caused the loss by not following section 5A.
Limit. As far as the law allows, each of our total liability to the other under these terms is limited to the greater of the fees you paid in the 12 months before the claim and $1,000.
What the limit does not cover. The limit does not apply to fees you owe us, to fraud or wilful misconduct, or to death or personal injury.
Shared responsibility. Each of our liability is reduced to the extent the other caused or contributed to the loss.
If your data or messages cause a claim against us. You will cover our reasonable costs of a claim, fine or investigation by someone else (including a regulator) to the extent it is caused by data you uploaded without the right to, or by messages you sent that break the law. This does not apply to the extent we caused or contributed to it.

13. Changes to these terms

We may update these terms to reflect changes to Alder, the law, or how we run our business. If a change could disadvantage you, we will email your account owner at least 30 days before it starts, explain what is changing, and you can cancel before it starts. If you do, we will refund any fees you have paid for the time after the change. Changes that only benefit you, or that the law requires sooner, can start earlier. Changes never apply to anything that happened before they start. The version and date at the top show which terms apply, and earlier versions are kept on our website.

14. General

Force majeure. Neither of us is responsible for a delay or failure caused by something outside our reasonable control, such as a major outage at a cloud provider, a natural disaster or a government order. The affected party must tell the other and try to limit the impact. If it lasts more than 30 days, either of us can end the agreement, and we will refund fees for the time you could not use Alder.
Transfer. You can transfer this agreement to someone who buys your business, if you tell us. We can transfer it to someone who takes over Alder and agrees to these terms and our Privacy Policy. We will tell you first, and you can cancel.
Whole agreement. These terms, our Privacy Policy and the plan you choose are the whole agreement between us. If they conflict, a signed agreement between us comes first, then these terms, then the Privacy Policy.
What continues after the end. Sections 5, 5A, 10, 11, 12 and 14, and any fees owed, continue after this agreement ends.
Disagreements. If we disagree, tell us in writing and we will both try in good faith to resolve it within 30 days. If we cannot, either of us may suggest mediation. You can also contact the Australian Small Business and Family Enterprise Ombudsman or the NSW Small Business Commissioner. Nothing here stops either of us going to court for urgent help.
Law and courts. These terms are governed by the law of New South Wales, Australia. The courts of New South Wales, and courts that hear appeals from them, can decide disputes.
Other. If part of these terms cannot be enforced, the rest still applies. If we do not enforce a term straight away, we can still enforce it later. Nothing in this agreement makes us partners or agents of each other.
Notices. Notices to you go to your account owner's email. Notices to us go to info@aldernco.ai. A subject line such as "ATTN: Legal" helps us route it, but a notice is valid without it. An email notice counts as received when it arrives, or at 9am the next business day if it arrives outside business hours in Sydney. A postal address for formal legal documents can be provided on request.

Contact us

ALDER & CO. AI PTY LTD (ACN 702 027 067), trading as Alder IntelligenceEmail: info@aldernco.ai. For legal matters, it helps to start the subject line with "ATTN: Legal", but you do not have to.Postal address: provided on request.